Sedef Aydogan’s Blog

corporate identity: chinese restaurant

I think we should analyze the restaurant’s interior design to give a decision about its corporate identity.

Here are some basic information about chinese interior design taken from Savvy Decorating:

Basics of Chinese Interior Design

One of the most basic aspects of Chinese Interior Design is the screens which are used for room decoration and privacy. Traditionally the screens were lattice frames with translucent fabric or paper providing privacy and design. Screens are now made of more elaborate materials including beautifully carved woods and bamboo with ivory and fine metal inlays. These screens create a sense of mystery while adding considerable beauty. Many people now use these screens even with other types of interior design.

Another basic of Chinese Interior Design is keeping a room very simple with rich and elegant objects skillfully placed for maximum affect. The Chinese tradition is that rather than have many mediocre objects in a room that one or two fine quality objects are the focal point. This focus dictates that the rooms will remain simple, airy and light.

Bar Shu

Bar Shu 1 (600 x 416)

Bar Shu 2 (600 x 394)

Bar Shu 3 (600 x 434)

Bar Shu 4 (600 x 394)

Bar Shu 8 (254 x 138)

These photos are taken from

Bar Shu is one of the famous chinese restaurants located in London, and it is never cheap. It has a light and not congested interior design. I like wooden furnitures that are displaying simple, elegant and nature oriented design of the restaurant.

I think that the corporate identity design should be subtle and airy with reference to Bar Shu’s interior design; it has to contain subtle colors and large white space.

Shanghai Blues

shanghai blues 1

shanghai blues 2

shanghai blues 3

shanghai blues 4

shanghai blues 5

shanghai blues 6

shanghai blues 7

shanghai blues 8

shanghai blues 9

These photos are taken from the official website of Shanghai Blues.

Shanghai Blues is another expensive and plush chinese restaurant from London. It has also a subtle(?) interior design, but it is darker and more congested. Dimly lighting and dark colored furnitures require repressive use of dark colors in identity design.

Çin Büfe






Çin Büfe is a middle standard chinese restaurant in Istanbul. It is not very expensive, but also not cheap.

The interior design of it is comfortable, and it seems OK. There some chinese figures and feng-shui mirrors on the walls with reference to chinese interior design, but the logo has a bolder design. I think it is in somewhere between elegant restaurants and fastfood restaurants.

Wok to Walk

These photos are taken from google images.

Wok to Walk is chain of chinese fast food in Netherlands. I have eaten there in a couple times, and it was delicious. You can have take away or eat in there, and this is cheap in compare with other restaurants.

The interior design of Wok to Walk is similar to the other fast food restaurants. Boldness is the main element of its design.

Nu Noodle


nu noodle

These photos are taken from google images.

Nu Noodle is the turkish version of Wok to Walk. The concept is same. It is also a chinese fast food restaurant, but not a chain corporation. Additionally there are bar chairs and a wall-integrated table, beside take-away service.

It has also bold interior design that seems nice.


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