Sedef Aydogan’s Blog


XX MERGE FESTIVAL POSTER

--- Lead Image ---

DESCRIPTION
XX Merge Festival Poster
CLIENT
Merge Records
DATE
April – June 2009
DESIGN CREDITS
Maggie Fost, Merge Records Art Director
PRINT CREDITS
Offset: HarperPrints
Letterpress: Horse and Buggy Press
TYPE CREDITS
Futura
(Distorted) Helvetica press-type
QUANTITY PRODUCED
1,000
PRODUCTION COST
$1,568
PRODUCTION TIME
2 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
12 in × 18 in
PRINT METHOD
Offset, Letterpress
PAPER STOCK
Starwhite Natural, 80 lb Cover
NUMBER OF COLORS
Offset: 1 Spot
Letterpress: 2 Spot

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IMAGES HAVE BEEN PHOTOGRAPHED BY UCLLC: http://www.underconsideration.com

To celebrate their 20th anniversary, Merge Records — who released Arcade Fire’s debut record Funeral — held a four-night, thirty-three-band festival, XX Merge, in their hometown of North Carolina this past July. To commemorate the occasion, their art department — who keep a wonderful process blog — created this special edition offset and letterpress poster. The poster features a hand-made paper set replica of the Cat’s Cradle, the venue where the festival was held, and is sprinkled with fun lettering of all the bands’ names. The festival logo (XX Merge) is letterpressed in red, adding a visual and tactile punch to the already cool poster. Merge Records’ art director Maggie Fost shares more on the paper set she built:

It’s a model of the Cat’s Cradle, a legendary rock club in Carrboro, North Carolina where much Merge history has taken place and where the whole festival took place. I went to the club in the middle of the day and took photos of the stage so that my model would be representative. It worked! It was very gratifying that when fans saw the poster, they immediately knew it was the Cradle. I added the trees to give it a sense of fantasy and to suggest North Carolina in the summer. The model is literally made of posterboard and scotch tape.

The trees ended up being realized life-size for the stage by Dave Doernberg, who made them out of foamboard in New York and shipped them down, spraypainting them glossy red outside the club hours before the first band took the stage.

XX Merge Festival Poster --- XX Merge Festival Poster --- XX Merge Festival Poster --- XX Merge Festival Poster --- XX Merge Festival Poster --- XX Merge Festival Poster

Dave Wofford of Horse & Buggy Press in action.
--- XX Merge Festival Poster --- XX Merge Festival Poster

The poster-inspired set at Cat’s Cradle.
--- XX Merge Festival Poster

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