Sedef Aydogan’s Blog


Typopassage, MuseumsQuartier Wien, Vienna
January 29, 2010, 5:59 pm
Filed under: art, typography | Tags: , , ,
Vienna’s new typography “micro-museum”…..

Typopassage, MuseumsQuartier Wien, Vienna

January 27th, 2010

A 60,000 square metre cultural complex in the centre of Vienna, The MuseumsQuartier Wien is the 8th largest of it’s kind in the world, and now, thanks to fellow city dwellers, creative agency Bauer, the MuseumsQuartier is now home to ‘Typopassage‘, a wonderfully simplistic concept whereby a short a passage way within the compounds of the MuseumsQuartier plays host to a changing exhibition of contemporary typography. Barcelona based type-legend Alex Trochut is first up, lending his distinctive style to the walls and ceiling of the Typopassage…. the accompanying catalogue – and concept for it’s distribution – is the real star here though, dispensed for 2 euros from a fantastically retro vending machine and sealed in a weatherproof package, the catalogue contains alluring imagery and detailed background on the exhibiting artist, allowing the general public to experience first hand and subsequently digest the works of contemporary designers without even entering a private gallery space…. inspiring.

Typopassage, MuseumsQuartier Wien, Vienna
Typopassage, MuseumsQuartier Wien, Vienna
Typopassage, MuseumsQuartier Wien, Vienna
Typopassage, MuseumsQuartier Wien, Vienna
Typopassage, MuseumsQuartier Wien, Vienna
Typopassage, MuseumsQuartier Wien, Vienna
Typopassage, MuseumsQuartier Wien, Vienna
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