Sedef Aydogan’s Blog


Open Library / Superpool

Architects: Superpool
Location: Istanbul, Turkey
Project Team: Selva Gürdoğan, Gregers Tang Thomsen
Client: Platform Garanti
Collaborators: Quinze & Milan
Project Area: 260 sqm
Project year: 2008
Photographs: Iwan Baan



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Corporate identity: 2nd hand and design boutique

By Retro

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By Retro is one of my favourite 2nd hand boutique in Istanbul. The interior design reminds me the flea market in Geneva. You can have sunglasses, bags, dresses, ties and even old radios or grammaphones. Prices are variable.

They have 2 tailors; and cloth rent service for the series and cinema sector.

Although the store has a large area, it is very congested, and all of the products are hanging over you when you are walking in the corridors. This is a place that you can find anything vintage.

Edo

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Edo is another great boutique from Istanbul. It is a product of coloboration of turkish and japanese entrepreneurs. Most of the designed products are imported from Japan, and they reflects Japanese street style clothing. Although the store is small, it is very airy and white color is dominant in its interior design. Prices are high.

Unfortunately I couldn’t find any good photos on web that reflects the soul of the store, but I will try to go there and take some photos.

Start

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“With husband Philip Start (founder of Woodhouse), buyer Brix Smith-Start co-owns three excellent boutiques nestled next to each other on Rivington St, EC2. With standalone men’s and women’s boutiques stocking Comme des Garçons, Stella McCartney and Jil Sander alongside Philip Lim and Karen Walker.”

Time Out London

“42-44 Rivington Street hosts an array of new and established luxury labels, from local British designers such as Stella McCartney and Richard Nicoll to international pieces from Phillip Lim and Chloe, amongst others. And while we stock the most highly regarded ready-to-wear collections, we also make it our mission to search for emerging brands before they become household names.”

Start’s official website

I wrote these quotations, because I had no idea about Start before I read them. This is obvious that they avoid becoming household brand, so their corporate identity should be original and elite. The interior design is simple, but bold colors are conspicuous.

Cochinechine

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Cochinechine is another design boutique from London. I took screenshots from its official website. I really like the products.

The interior design is a combination of vintage objects and elegant architecture with some lovely illustrations on the walls. I like it , because the contrast between elegance and the illustrations are not disturbing, conversely it is a nice touch. Designing the corporate identity of a store like this can be interesting.